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Archive for July 28th, 2008

Reality check here. The more time and effort you put into making an image better before the shoot by lighting the subject properly and setting the exposure and color balance correctly, the better your end result will be. Although shooting in the RAW format gives you the ability to correct most of these mistakes in post processing, getting things right at the moment of exposure is still the way of the pro. 

I hear more and more photographers say “I’ll fix it in Photoshop” whenever they’re confronted with a difficult lighting situation. Don’t be tempted to take the easy way out and pray that software can save you — you’ll find that correcting the error before the shoot is faster than fixing it later. 

So, take the time to light your subject, cover blemishes, take a meter reading and/or use the right color balance from the git-go. This “old school” approach is still your best bet for success. A RAW image well shot always trumps a RAW image made without thought.

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